A successful international business requires insights into both one’s customers, competitors, strategy and operating environments. Students of International Marketing will learn how to make creative and long-term decisions based on an analysis of these factors. The studies will provide you with tools to understand customer and competitor behaviour, build trademarks, assess business models and start your own business. You will learn how to handle links between marketing and other functions, such as logistics, as well as take care of relationships with customers and partners in an international operating environment. You will also gain insights into how social media is changing the field of marketing.
