360° content in the eyes of journalists and readers

Immersive journalism offers reporters a new tool to induce presence and user engagement in (news) stories. 360° video content may be consumed on a mobile phone, a computer or via a VR headset and allows for a first-person experience of stories and locations. Expectations are high on this particular mode of journalism as the reader/consumer may interact with the story to a great extent and really feel present and “being there”. Only a few studies have however explored the potential of immersive videos on user engagement with news, user experience while consuming the news and as a part of the journalist’s toolbox. Experience Lab explores the key values of 360° video as a storytelling tool, in the eyes of readers as well as journalists.